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or pretty much anything else that’s newsworthy.

an interesting still image from an upcoming music video.

the poster for a big album release party.

You could split an image into tiles to share: This gives me multiple chances to share information about the pre-save while teasing the artwork and, hopefully, making my audience curious enough to follow along as the whole cover is slowly constructed. But rather than simply posting the image once on each social platform with a link to the Spotify pre-save campaign, I decided to chop the cover artwork into smaller photo tiles that could be posted one at a time on Instagram and, because of the predictable way Instagram displays photos on your main profile page, they’ll eventually come together over the course of a week like puzzle pieces that display the whole image.

One obvious way to promote a single or album ahead of its release is to share the cover art. Later this month I’m releasing a new single, and I’m trying to get as many people as possible to “ pre-save” the song on Spotify so it’s in their queue and ready to be heard right on the drop date. Split your images into grids on Instagram to get more mileage out of your cover art, concert posters, festival announcements, and video launches.